4 Tips for Running a Successful Convenience Store

01 May 2017, Posted by McPherson Oil in General

Young Man Shopping in a Convenience Store | McPherson OilMaking your mark in the convenience store industry is a challenging but rewarding opportunity. The people who frequent convenience stores are usually there for one of five reasons — lottery, tobacco products, beverages, snacks, and gas. With careful planning and an eye for strategy, convenience store owners and operators can maximize sales while managing operating costs. From partnering with retail fuel services to investing in store improvement projects, here are 4 tips for running a successful convenience store.

Use Retail Fuel and Diesel Services

Did you know that 80% of the total fuel sold nationally is obtained from convenience store locations? That percentage results in a lot of customers at your location needing a lot of gas from your tanks. Fortunately, partnering with a fuel service provider helps you logistically manage and stabilize costs, which helps you meet the customers’ needs without breaking the budget.

An effective fuel distribution program ensures that your tanks won’t run out of gas when customers need it most. Whether you own a single store or a chain of locations, retail fuel services can also provide emergency deliveries and rerouting services, ensuring that you get what you need even outside of normal operating hours.

Invest in Your Store

Attractive displays, security cameras, electronic door systems, and a clean and functional store design will ensure people come back to your store after their first visit. Store aisles should be wide and shelves should be clearly organized so shoppers aren’t forced to hunt for the items they need. Avoid overloading the checkout area with displays, and instead distribute them strategically throughout the store in high-volume areas. Ensuring your store is clean and well-lit will keep employees and customers safe while encouraging repeat visitors.

Streamline the Checkout Experience

People shopping at convenience stores want exactly that — convenience. They want to come in, find what they need, pay, and be on their way. Schedule shifts based on customer volume so that there are enough people working to handle increased store traffic. Focus on hiring and training qualified employees who are on time, friendly, and knowledgeable about your convenience store’s stock. Paying a fair wage and rewarding above-and-beyond customer service will keep employees motivated, making them work harder and driving sales in the process.

Manage Your Inventory

Whether it’s at the pump or in the store, you don’t want to be caught with an inventory shortage. Plan ahead by keeping track of your inventory daily. Over time, you’ll recognize patterns in spending habits and you can adjust inventory up or down accordingly.

Partner with McPherson Oil

Our logistic infrastructure for fuel distribution services has been built over 40 years, with a commitment to partnership and best customer service. In addition to fuel dispensing and distribution, we also offer emergency service and rerouting, ensuring you have what you need right when you need it.  Contact us or call 888-802-7500 today to learn more about all the products and services we provide to convenience stores.